We believe that fashion can be cyclical and environmentally friendly. In following this philosophy, we have created ReLove, our eco-friendly collection. As part of our commitment to create more sustainable pieces with less environmental impact, our ReLove label uses organic, recycled or natural fibres.
All of our items that have been designed using a more sustainable process are being relabelled under the name ReLove, so that they are immediately identifiable in our physical and online stores. The ReLove label includes
those pieces that incorporate at least 40% materials of natural, organic or recycled origin.
In our Autumn Winter 2019 collection, 10% of all our clothing was part of the ReLove collection. In 2020, 26% of all our clothing was part of the ReLove collection. Not only are we committed to increasing this
figure to 35% of total production in 2021, but we are also ensuring this figure increases over the next few years to minimise any possible impact Brownie has on the environment.
All our pieces labelled ReLove follow quality standards set by international bodies. We closely monitor the materials we use in our clothing, as well as the production process, so that the final piece complies
with the Brownie quality standard.
At present, all our suppliers involved in the ReLove collection are OCS (Organic Content Standard), GOTS (Global Organic Textile Standard), BCI (Better Cotton Initiative) certified, and also work with recycled
cotton and Lenzing materials such as Lyocell and Ecovero Viscose.
Brownie is mainly comprised of a young team, who wants to guide company towards a sustainable future. A future in which the impact of our collections on the world is only aesthetic and not environmental.
Our stores have a distinctive look due to their use of recycled furniture, fittings and fixtures. In order to achieve this, we use vintage and antique furniture (in some cases pieces that are more than
100 years old!) and upcycled items, giving them a second life thanks to our ecosystem of artisans and restoration experts. This also helps us to minimize industrial scale production.
The result? Each one of our stores is special and unique. We promote artisanship and furniture restoration because we truly believe in the beauty of objects with a history.
Kick-off Relove
ReLove was launched as our first more sustainable clothing collection, making up 10% of our total production in 2019.
26% sustainable production
In 2020 the weighting of ReLove in our collection rose to 26%, surpassing our initial target of 20%
35% sustainable production
Increasing the weighting of ReLove in our collection to 35%.
BGreen
We have created an internal committee to lead the company's transformation towards sustainability. This cross-departmental team includes employees from all company divisions. We plan new actions so that we can develop sustainability across all our spheres of activity.
100% renewable energy
100% of the energy consumed bot at our headquarters and in our stores comes from renewable sources
Percentage of materials
ReLove will be more demanding, with at least 40% of the composition of its materials having to be sustainable (organic/recycled).
Staff training
We hold 3 training and awareness-raising days for our staff in the autumn, collaborating with BCome Our ReLove collection is one of our main objectives, but we also want to introduce actions into the daily routine of our employees.
Carbon footprint
We worked with our logistics supplier to put into place a carbon footprint monitoring system in order to measure the environmental impact of our transport
Packaging
Improving packaging by replacing plastic materials with natural ones.
Sustainability as a value
We hold 3 training and awareness-raising days for our staff in the autumn, collaborating with BCome. Our ReLove collection is one of our main objectives, but we also want to introduce actions into the daily routine of our employees.
Less shipping
We grouped together shipments to stores and shipments to suppliers to reduce our carbon footprint.
Greener suppliers selection
Identifying suppliers that meet the ReLove Brownie standards.
Improving our packaging
Our fabric gift bags are now 100% organic, the sales bags are 100% recyclable and the boxes we use in-store and for our online shipping are FSC (Forest Stewardship Council) certified. This not-for-profit organisation advocates for a responsible and sustainable use of forests.
BGreen tips
Quarterly newsletter for staff containing tips and information on sustainability. These can be applied in our staff’s day-to-day work, thereby creating a sense of community.
Recycling fabrics
We give a second life to fabrics which we no longer use so that design schools have working material.
